Regular readers of Electric Consumer may be perplexed by a few things:
As far as the syndication rumor goes — it’s unfortunately unfounded. And there’s a simple explanation for the other two questions.
Starting this month, Electric Consumer has a new name: Indiana Connection. Throughout the last four decades, the name Electric Consumer aptly described the commonality among the magazine’s audience. But recently, the magazine’s staff and representatives of its subscribing electric cooperatives felt the focus of the publication no longer fit with the limitations of the name.
True, articles about electricity and local co-op programs and activities were included in the magazine but the rest of the content didn’t match what the name implied. Over the years, the magazine has evolved to also celebrate the people, places, food and travel experiences that define Indiana. The magazine's name needed to accurately reflect what was beyond the cover.
We're are excited about this new chapter of your electric cooperative’s magazine. Indiana Connection is all about our connection with you and the communities we serve. Your electric cooperative is YOUR electric cooperative — owned and controlled by you. Through Indiana Connection — just as we’ve done through Electric Consumer — we hope to celebrate and strengthen our relationship with you by letting you know what’s going on in your corner of the world.
Just as this magazine is all about forging connections, so are we at Tipmont. We are proud to be an essential part of the communities we serve and look forward to strengthening those connections through this magazine with a long history, but a new name.
Rob Ford is Tipmont and Wintek's communication director, a role he's held since 2015.
Rob has a bachelor's and a master's in Communication from Purdue University. He lives in West Lafayette with his wife and three children and has a life-sized Yoda statue in his office. Away from the office, you’ll find Rob working on his golf swing, jump shot, or hope for a Purdue basketball national title – all futile endeavors.